ARTSIDE is the first edition of an annual project supported and funded by Southend Town Centre Partnership. ARTSIDE transforms the centre of the town into a pulsating art platform, and includes art exhibitions and events taking place on and around the Southend High Street from 10th-23rd July 2010. Emerging and established artists and creative practitioners are invited to submit proposals for works which disrupt the norms of the 'kiss me quick' expectations of the seaside or proposals that explore the element of the sea, through any media including painting, photography, installation, sculpture, performance and film. We would also be interested in hearing from artists who wish to take inspiration or use the local environment, including the Southend beach.